Pre-launch
MOTIF SYNC turns artist identity into a structured signal, then makes the catalog searchable by what listeners actually feel — with rights surfaced before the conversation starts.
The platform
European independent artists are systematically missed by music supervisors searching for sync placements. The catalog is too large, the metadata too thin, the rights too opaque. The result: European indie loses placements that should be theirs by right of fit. MOTIF SYNC closes that loop with two products that share one signal.
Product 01 · Motif
Most onboarding tools ask the artist what they think their brand is. MOTIF inverts that. An AI dialogue presents archetype hypotheses based on existing work and audience signal; the artist reacts, refines, accepts. The output is a structured identity record — archetype, voice, visual direction, sync-relevant tags — that drives EPK, social, and brand assets automatically.
See the workflow →Product 02 · SyncFinder
SYNCFINDER picks up where MOTIF's signal ends. Music supervisors describe briefs in plain language — "a song for a coming-of-age scene set on the Baltic coast at dusk." The platform searches the European independent catalog by audio features, audience description, and verified metadata, and returns a shortlist where master and publishing rights are pre-checked.
See the workflow →Timing
01 · Market
Music supervisors report 30–50% of attractive tracks dropped late because rights can't be cleared in time. Independent catalog suffers most — the people doing the discovery aren't the people with answers about the splits. The industry is ready for a rights-transparent layer that surfaces problems before they become deal-killers.
02 · Demand
European AV production is growing — driven by streamer commissioning quotas, public broadcaster mandates, and a rebuilt indie film ecosystem. All of it needs music, on real budgets. Eastern and Central European catalog is criminally under-represented in the placements that result.
03 · Policy
GDPR, the DSM Copyright Directive, the Digital Services Act, and the AI Act create both an obligation and an opening: a compliant, EU-built discovery layer is a competitive position, not a cost. Non-EU competitors will be slower to adapt — and AV producers working on EU-financed productions increasingly need them to be.
Workflow
Step 01 · Identity
An artist starts with a 15-minute AI dialogue. The system proposes archetype hypotheses based on existing work and audience signal; the artist reacts, accepts, or rejects. The result is a structured brand record — not a questionnaire output, an actual identity.
Step 02 · Index
Tracks are indexed by three signals fused into one searchable layer: audio features extracted from the master, a compliant audience-NLP read of platform signals, and verified track and artist metadata. What gets searched is not just "indie folk, 110 BPM" — it's "the song that makes you feel like the night is about to start."
Step 03 · Match
Sync supervisors describe briefs in plain language. The platform returns a shortlist where master and publishing rights are pre-verified, and territory restrictions are surfaced before outreach. A clean handover, not a chase.
Audience
For · Artists
Get an identity you can defend in 15 minutes, then become findable to the supervisors who would have placed you if they'd known you existed. EPK, social plan, and brand assets are downstream of one validated dialogue.
Get on the artist list →For · Labels & publishers
Make your roster searchable by sync-relevant feeling, not just metadata. Surface tracks that fit briefs you don't yet see, in a workflow your supervisors will actually use.
Talk about catalog onboarding →For · Music supervisors
Search the European independent catalog by feel, not by genre tag. See master and publishing status before you reach out. Get a curated preview cohort during launch.
Request supervisor preview →For · AV producers
Source from a European indie catalog with transparent rights and EU compliance built in. Right for cross-border productions where rights opacity is now a budget risk.
Open a project conversation →Regulation & funding
MOTIF SYNC was designed against the CREA-CROSS-2026-INNOVLAB priorities, and against the regulatory floor every European platform now stands on. Compliance isn't a feature we add later — it's the architectural premise.
No third-country data export at the data plane. EU-hosted infrastructure. Rights status modeled as first-class data, opt-out signals respected. Research access pathway with a vetted academic partner. Transparent, auditable models with human-in-the-loop on identity validation.
Get involved
We're building MOTIF SYNC with our first cohort of partners, supervisors, and artists right now. Pick the door that fits — every form goes to the same inbox, the role just helps us reply faster.
01 · Partners
Labels, publishers, AV producers and broadcasters: shape what this platform looks like at launch. Catalog onboarding, supervisor pilots, and co-development conversations all start here.
Talk to us →02 · Press
Working on a story about European music tech, sync, or AI in creative industries? Get in touch — we can usually turn around quotes and background within a working day.
Reach out →03 · Artists
Want to be in the first artist cohort, or hear when MOTIF onboarding opens publicly? Drop your details and we'll be in touch when we're ready for you.
Add me →04 · Supervisors
Music supervisors get early preview access when SYNCFINDER opens to outside teams. Tell us a bit about what you work on and we'll prioritise accordingly.
Request preview →Contact
One inbox. We read everything and reply within two working days. If you're press on deadline, just say so — we'll move you up.
We'll come back to you within two working days. If it's urgent, you can also reach us at hello@motifsync.eu.